Expertise
22 years, four roles, one through-line.
A multi-disciplinary arc from web development to service design — always focused on making complex systems usable for real people.
Career progression
2006 – 2010
1. Web Developer
Front-end stack and full-stack delivery — at Nokia, Wipro, Cognizant, Yahoo! and IBM, to name a few.
2011 – 2014
2. Senior UX Designer
Discovery, research, interaction design, and usability testing — for Rank Digital, British Airways, to name a few, among other regulated consumer brands.
2015 – 2018
3. Lead UX Designer
Lead product design remit — design systems, high-fidelity prototypes, and squad leadership at Vodafone, Nationwide, and Virgin Media, to name a few.
2018 – Now
4. Lead UCD Consultant
Discovery through delivery, service design, and design leadership across UK Government — Scottish Government, HMRC, MoJ, NHS, CQC, Home Office, FCDO, Ofgem, and UK Export Finance, to name a few.
Capability matrix
Research
- Discovery
- Usability testing
- Service mapping
- Evidence synthesis
Design
- UX
- UI
- Interaction
- Content design
- Accessibility
Delivery
- Agile embed
- Design systems
- Prototyping
- Design ops
Tooling
- Figma
- Axure
- Sketch
- Miro
- Adobe CS
- InVision
- Zeplin